Bulk Analyzer

How to get your Amazon bulk file

1. Log in to Amazon Advertising → go to Bulk Operations in the left sidebar.
2. Click Download, choose your date range and campaigns, then download the .xlsx or .xlsm file.
3. Upload the file above — the analysis starts instantly and usually takes under 30 seconds.

What the analyzer finds

• Potential negative keywords — search terms with high ACOS relative to your ASIN average, or terms that received clicks but generated zero orders.
• Duplicate search terms — the same query triggering multiple campaigns for the same ASIN, splitting your budget and bidding against yourself.
• Problematic placements — Top of Search, Rest of Search, or Product Pages where your spend isn't converting.
• Word analysis — individual words across all search terms, ranked by total spend, helping you spot broad negative keyword candidates.